Frequently Asked Questions

Straight answers on SEO + GEO strategy and working with Mile 20 Marketing

Notepad with pen and glasses representing SEO, AEO, and GEO clarity

  • SEO is about improving your visibility in traditional search results like Google.

    AEO (Answer Engine Optimization) ensures your content is structured in a way that AI tools can easily understand, extract, and surface as direct answers.

    GEO (Generative Engine Optimization) is about how your brand appears when those answers are generated. It helps ensure your business is included, represented correctly, and aligned with the right topics in AI-driven results.

    Today, you need all three. A strong strategy brings these together, so your content performs across search engines, AI platforms, and evolving discovery channels.

  • The common thread isn’t size—it’s the need for clear, effective strategy. Some clients need scalable systems across multiple locations. Others need focused, high-impact growth with limited resources.

    Different starting points, same goal: stronger visibility and better results.

  • Some clients need a clear roadmap they can implement internally. Others want hands-on support with content creation, optimization, and ongoing improvements.

    Our approach is flexible and built around what will actually move your business forward.

  • Strategy is based on data, search behavior, and your specific business goals—not assumptions.

    This includes analyzing:

    • how your audience searches

    • what competitors are doing

    • where you’re currently underperforming

    • where the biggest opportunities exist

    The result is a focused plan that prioritizes what will have the most impact first.

  • SEO is a marathon, not a sprint. Early improvements can happen quickly, especially with technical fixes or content updates, but sustainable growth takes consistency.

    The focus is on building long-term, lasting momentum—not chasing short-term spikes.

  • Success is measured by improvements in visibility, traffic quality, and conversions—not just rankings.

    Key metrics may include:

    • organic traffic growth

    • keyword visibility and impressions

    • engagement and behavior metrics

    • leads or conversions generated

    More importantly, success is tied back to your business goals—not vanity metrics.

  • Traditional agencies often separate strategy, execution, and communication across multiple people. That can lead to gaps, inconsistency, and inefficiency, especially when teams change or someone leaves.

    Mile 20 Marketing is intentionally different. You get a focused, hands-on approach because you’re working with a dedicated partner rather than an agency.

    The result is clearer strategy, better alignment, more consistent execution, and quicker turnaround times.

  • A lot of businesses come from agency experiences where:

    • the work felt generic

    • reporting didn’t connect to results

    • priorities weren’t clear

    Mile 20 Marketing focuses on fixing that.

    Our approach is straightforward: understand what’s actually happening, identify what matters most, and build a strategy that’s realistic and effective.